Kurly's Welcome Book
Format: Book
Size: 148*210mm
I created a Brunch Recipe Book featuring easy-to-make recipes using ingredients sold on Market Kurly. The book can be used as a welcome gift for new members upon sign-up, or sold as a standalone product to increase accessibility and engagement with Market Kurly. The book is structured in two main sections: ingredient introductions and recipes. To encourage a seamless path from reading to purchase, each featured ingredient includes a QR code. By scanning the code, readers can view the highlighted brand’s product as well as similar ingredient options available on Market Kurly. Each recipe page consists of an illustration of the dish, step-by-step instructions, a list of required ingredients, and simple infographics to support quick understanding. The cover is designed to resemble Market Kurly’s delivery box, combining box-inspired structure with food photography and illustrations to convey the concept of “a box delivered to your home filled with food.” Through the book, readers can learn about Market Kurly ingredients and recipes while experiencing the brand through Kurly-inspired photography, illustration, and typography.
Disclaimer: Some photos and text used in this book were partially sourced from the Market Kurly website. This project was created for educational purposes only and is not intended for commercial use.