Embrace the Near Win
Format: Book
Size: 1160*178mm
Sarah Lewis, in her TED talk “Embrace the Near Win,” challenges the way we usually think about success. She says that “success” is just a temporary label given by others, but what we should really aim for is “mastery.” This book uses different graphic techniques—like experimenting with typography, colors, materials, structure, binding, and printing—to express this idea. By trying to understand all these elements, readers will eventually achieve “mastery” of the book’s message. Maybe it’s the continuous effort to reach a goal that’s more valuable than just a brief moment of success.